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THE AMERICAN RODEO ANNOUNCES RETURN TO GLOBE LIFE FIELD IN ARLINGTON, TEXAS, MARCH 8 – 9, 2024 WITH NEW THREE-YEAR VENUE PARTNERSHIP

BY TETON RIDGE | 2/22/2023

Opening Ceremony for The American Western Weekend at Globe Life Field in Arlington, TX on March 10, 2023. Photo Credit: Michael Clark

Western Lifestyle & Entertainment Company Teton Ridge Partners with Concerts West and AEG Presents to Bring Fans World-Class Talent Fans Can Register for Presale Tickets Now at tetonridgeplus.com

ARLINGTON, Texas (August 16, 2023) – Following action-packed entertainment and a sold-out crowd soaking up the very best in western sports in March 2023, Teton Ridge, an omnichannel Western lifestyle and entertainment company devoted to elevating the iconic American western way of life, announced today that The American Western Weekend will again call Globe Life Field in Arlington, Texas its home on March 8-9, 2024 as part of a newly signed three-year partnership.  

Teton Ridge will also proudly partner with Concerts West and AEG Presents to produce the event in 2024 and bring fans world-class musical talent. Concerts West and AEG Presents are world leaders in the music and entertainment industries with an unparalleled commitment to artistry, creativity, and community. Their tentpole festivals – including Coachella Valley Music and Arts Festival, British Summer Time Hyde Park, and New Orleans Jazz & Heritage Festival – continue to set the bar for the live music experience. Global tours include The Rolling Stones, Roger Waters, Celine Dion, Luke Combs and more. 

“Since acquiring The American Rodeo, Teton Ridge has built out this iconic event to fully live up to being the U.S. Open of Rodeo,” said Joe Loverro, President of Teton Ridge Sports. “We are thrilled to continue working with our incredible partners at the City of Arlington, the Arlington Convention & Visitors Bureau, Globe Life Field and REV Entertainment as we look forward to the next three years bringing the best in rodeo to fans nationwide. The new partnership with Concerts West will further heighten the momentum to include the very best in entertainment- creating a truly unforgettable weekend.” 

Having made the move to Globe Life Field in 2023 as the iconic sporting event celebrated its 10th anniversary, the world-class 1.8 million square foot multipurpose sports and entertainment venue boasts the distinctive capabilities to allow for both of the weekend’s marquee events- The Crown Jewel of Rodeo™ and The American Performance Horseman – to have a single, landmark destination throughout the two-day national sporting event.  

“The American Western Weekend is one of the biggest event weekends we’ll host all year,” said Sean Decker, President of REV Entertainment. “It brings a tremendous amount of people and economic impact to the community and will be something we look forward to every year at Globe Life Field.” 

 The American Rodeo is the only rodeo where the Champions in each of the eight rodeo disciplines compete against the Contenders – everyday hardworking cowboys and cowgirls and those that fell outside of the Top 5 (6-20) in the end-of-year standings. In a powerful showdown at the 2023 event, Breakaway roping Contender Jackie Crawford and Tie Down Roping Contender Ty Harris both unseated their individual discipline’s champion therefore splitting $1 million in winnings.  

 Before all eyes turn to Globe Life Field in March 2024, the road to The American Rodeo will take Contenders through a tournament-style format and ultimately regional finals in Las Vegas, Nevada (Jan. 11-13), Oklahoma City, Oklahoma (Jan. 18-20) and Lexington, Kentucky (Jan. 25-27). Their efforts will culminate as qualifying Contender athletes in each rodeo discipline punch their ticket to The American Contender Tournament Finals in Abilene, Texas on Saturday, Feb. 10 at Taylor Telecom Arena- just one short month before making their way to Arlington and striding out onto the floor of Globe Life Field.  

 Following its 2023 industry-defining debut, The American Performance Horseman will again transform Globe Life Field on Friday, March 8, 2024 as the Top 15 horsemen and women in the world take to the dirt.  

 As the other marquee event of The American Western Weekend, this newly launched phenomenon fuses the elements of history and competition in an ode to the past, present, and future of western performance horse sports. The top five year-end money earning professionals from the National Reined Cow Horse Association (NRCHA), National Cutting Horse Association (NCHA) and National Reining Horse Association (NRHA) will converge for a competitive exhibition format, created by Teton Ridge. The unprecedented team concept pairs five teams of three athletes, partnered with some of the most well-known and respected Quarter Horses in the industry.  

 In addition to the inaugural launch of the Teton Ridge-created The American Performance Horseman with more than 18,000 in attendance in 2023, The American Western Weekend recorded a multitude of successes: 

– A 25% increase over 2022 in live broadcast viewership- with more than 1.3 million viewers tuning in live on national cable network INSP 

– More than $6 million in prize money on the line for everyday cowboys and cowgirls A sold-out crowd on Saturday, March 11  

-Subscriber base growth of more than 400% for Teton Ridge Plus, the digital platform that tracks every nuance and detail of western sports. Livestreamed more than 21 hours of live competition, for free, during The American Western Weekend and more than 80 hours of live competition during The American Contender Tournament Regionals and saw more than 700 rodeo and performance horse athletes join the community.  

 

Ticketing information for The American Western Weekend 2024, headlining music talent lineup and on-sale dates for March 8-9, 2024 will be announced later in 2023. Fans can subscribe to Teton Ridge Plus for alerts, advance ticketing offers and exclusive presales.  

For more information on March 8-9, visit www.americanrodeo.com 

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 The American Western Weekend Media Contact: 

Mandi McCary / [email protected]  

Cally Anderson/ [email protected]  

 About The American Western Weekend: 

The American Western Weekend March 8th & 9th, 2024 at Globe Life Field in Arlington, Texas features action-packed entertainment, world-class talent and western sports that culminates with The American Rodeo. Hailed as The Crown Jewel of Rodeo™, The American Rodeo is an unrivaled celebration of the pioneering spirit of the American West. The national sporting event offers fans a unique choice – to cheer on western sports’ finest, champion athletes, or root for the underdog “Contenders” chasing a $1 million bonus – through every rodeo, roping and riding effort. Added to the festival line-up in 2023, The American Performance Horseman brings together the western equine sports disciplines of reining, reined cow horse and cutting for a $1 million prize. All combined with star-studded music, a western festival and more.  For more information on The American Western Weekend, please visit americanrodeo.com or @TheAmerican.TR on Instagram @TheAmericanTR on Facebook and Twitter. 

 About Teton Ridge: 
Teton Ridge is the first omnichannel Western lifestyle and entertainment company that brings the best the American West has to offer, altogether in one place. Teton Ridge brings audiences and businesses together through content, products and experiences originating from the great American West. Teton Ridge operates across several business lines including a 24/7 digital media network with www.tetonridgeplus.com at the company’s core; content production and distribution for scripted and non-scripted programming; print publishing through Cowboys & Indians magazine; fantasy gaming with Professional Fantasy Rodeo; apparel and fashion including Hyer Boots; western sports experiences with featured event The American Rodeo, ownership of the Arizona Ridge Riders Professional Bull Riding team, and Rodeo Vegas, the premier after-party of National Finals Rodeo; an exceptional American Quarter Horse breeding and training program informed by technology-leading equine genetics from Etalon Diagnostics; and a dedicated commitment to youth and indigenous-focused initiatives. For more information about Teton Ridge, please visit tetonridge.com or @tetonridge on Instagram @tetonridgeusa on Facebook.