WHERE
STARS
COLLIDE

AND
LEGENDS
ARE
BORN

The American is a one-of-a-kind event that offers fans a unique choice - to cheer on rodeo’s finest, champion athletes, or root for the underdog "CONTENDERS" chasing a $1 MILLION bonus – through every rodeo, roping and riding effort! All combined with star-studded music, a western cultural festival and more.
OWNED BY
THE AMERICANIS AN ANNUALWESTERN SPORTS& ENTERTAINMENTCELEBRATION
that matches PRO RODEO's top athletesagainst the world's most aspirational cowboysand cowgirls, across eight unique westernsporting disciplines, in this high stakesshowdown, in the end, a millonaire may becrowned and a life could be changed, forever!
WITH A REIMAGINED FORMAT"THE AMERICANCONTENDER TOURNAMENT"

Contender Tournament Events, formerly known as Qualifiers, from across the country will have widely expanded opportunities at events reaching from coast to coast, running July 2022 through February 2023. The new Contender Tournament events will feature larger payouts, culminating in three Regional Final events, with winners advancing onto The American Contender Finals and ultimately, THE AMERICAN Rodeo.

With an unprecedented purse of nearly $6 MILLION in the newly enriched 2022-23 season, fans will be treated to a lead up like never before. The new tournament structure will be easier for both fans and athletes to follow. With Teton Ridge’s advancements in technology and broadcast coverage – tracking your favorite athlete on the path to THE AMERICAN will engage fans of western sports like never before.
STRONGHEARTNEVERLETSGO